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Finance Case study

Financial forecasts

Visualise your business's performance

Comprehensive revenue forecasts in Airtable

Bring together sales deals, live projects, and lead forecasts to gain a complete, accurate view of your revenue—all in one place.

Accurate forecasts drive strategic decisions

Reliable revenue forecasts reveal the pace and trajectory of your business, helping to inform strategic planning and hiring decisions effectively.

Interactive, real-time reporting

Airtable's interfaces provide a dynamic report of all revenue across months, quarters, and years, enabling a comprehensive view of your financial health.

Revenue forecast in Airtable

Why smart businesses are powered by Airtable brand logo Airtable

  • Live reporting on all business metrics
  • Designed to mirror your own processes
  • Built-in Airtable AI understands your organisation

Empowering every department:

  • OPERATIONS
  • HR
  • FINANCE
  • PROJECT MANAGEMENT
  • SALES
  • IT
  • MANAGEMENT
  • PRODUCT
  • ACCOUNTING
  • MARKETING
  • FACILITIES
  • SUPPORT
  • LEGAL
Lighthouse Logo

“Our investment in low-code software completely changed the way we measured performance as a business.”

Daniel Gent, Lighthouse

Daniel Gent

CEO at Lighthouse

★★★★★ See full review

  • Revenue forecast
    £20m+
  • Data points
    1.7m
  • Deals
    650
  • Projects tracked
    400
  • Tagged revenue analysis

    Identify and act on revenue patterns — past, present, and future

    By tagging revenue based on client industry and size, businesses can better understand which customer segments drive the most growth and where future opportunities lie.

    Predict and react to trends

    Understanding areas of revenue loss enables businesses to reallocate resources towards higher-value opportunities, maximizing growth potential.

    Tagged revenue analysis charts in an Airtable interface
    Not Actual Size Logo

    “Mass quickly understood the brief and were able to understand the business problems driving our needs.”

    Siobhan Johnson, Not Actual Size

    Siobhan Johnson

    Managing Director at Not Actual Size

    ★★★★★ See full review

  • Revenue forecast
    £37m+
  • Projects tracked
    2,450+
  • Team pipelines
    7
  • Awaiting reports
    0 hrs
  • Forecast variance analysis

    Regularly measuring and visualising forecasting accuracy is key to understanding how much you can trust your forecasts—and how to improve them incrementally.

    Accurate forecasts are essential for effective budgeting, resource allocation, and strategic planning. By identifying discrepancies between projected and actual revenue, you gain the insights needed to refine your financial strategies.

    This proactive approach keeps you ahead of financial challenges, enabling you to make timely adjustments and seize growth opportunities.

    Weighted pipeline

    Take the guesswork out of prediction. Use your historical sale pipeline win rate data to weight your pipeline deals.

    Target benchmarking

    Set targets at people, team and department levels and measure performance.

    Lead forecasting

    Predict your average upcoming deals and merge these into your total forecast to see further into the future.

    CRM integration

    Two-way sync your contacts and pipeline data from any popular sales SaaS tools into Airtable.

    Bright Vessel Logo

    “Mass helped me a lot in developing my accounting system. I replaced QuickBooks and Bookkeeper and automated my books, which has saved me hours upon hours every month. Very professional and easy to work with.”

    Judd Dunagan, Bright Vessel

    Judd Dunagan

    Founder at Bright Vessel

    ★★★★★ See full review

    Automate your financial forecasts in Airtable

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    Our process at Mass

    Phase 1

    Workshops

    Our Airtable consultants work collaboratively with your team to design and document a detailed, visual specification for your Airtable project.

    We guide you in building a roadmap for your Airtable ecosystem, providing clear timelines and estimates to keep your project on track.

    Phase 2

    Database and integrations

    Our Airtable developers and integrations experts will structure, connect, and rigorously test your Airtable software.

    Airtable's rapid development cycles enable faster launches, getting your all-new tools up and running in no time.

    Phase 3

    Interface design

    Your team must love the Airtable tools they use everyday.

    Our design experts leverage Airtable's interface designer to craft an intuitive, user-friendly frontend that your team will be raving about.

    Phase 4

    Automations

    We build automation layers that eliminate repetitive tasks, freeing your team to focus on what matters most.

    Keep your team up to date with instant notifications, and have reports ready to explore that plot your KPIs.

    Noloco Certified Expert